Future Proof 2022

In this project, the goal was to tackle the other side of branding i.e. mood, tone, and novelty by creating the identity and opening titles for Future Proof 2022. Future Proof is a conference where artists and designers come together in subtropical Sarasota, FL. The concept is to use geometric shapes and have them interact with one another to create a playful/ fun design. This idea speaks to individuals coming together to make something new. The color palette relates to where the conference takes place.