An event that’s known and loved throughout the globe. Cheer on your favorite team and share with others.
Snap - Lens Studio:
FIFA World Cup
To explore Lens Studio and create an engaging experience worthy of being shared.
Above were three concepts I pitched to the client. Concept 01 is based upon bringing the Carnaval de Barranquilla to Snap users. Concept 02 is to cheer on your team for the FIFA World Cup 2022 and Concept 03 was an immersive and fun space adventure. Concept 02 ended up being the chosen.
Above is the process of designs and layouts before animation. Wanted to focus on one team to develop a final look. Throughout the process we added more contrast, energy and dynamics.
Here are two animation passes that would be in the background for the Snapchat filter. The video on the left is an earlier pass. The video on the right is the final animation where I applied audio to sync to the text animation and had the other design elements be more consistent in movement.
Once design and animations is set, we then bring all assets to Lens Studio and start to build the filter. By biggest challenge was figuring out how I would want to place the jersey on the person.
Final Designs for FIFA World Cup 2022 filters. The three selected teams are Colombia, Brasil and USA.
Pitch Video
Credit for soccer footage goes to FIFA TV on Youtube
Audio: “Tactical Puzzle” on Universal Production Music
Here are the three Snap Icons. From left to right we have Team Brasil, Colombia and USA. Scan the icon to activate the lens or search Rhiana Acuna to find all three filters!
Mock Ups credited to Deep Lab on Behance